Beautyworld Middle East Grows By 21% Reflecting Upbeat Industry Trends

Press release from: BIZ COM

Key figures indicate that the Middle East region will remain a high focus area for global beauty majors, as demand continues to grow at a considerable rate. This was revealed by Epoc Messe Frankfurt at a press conference held to announce the upcoming Beautyworld Middle East, which will run from May 29th to 31st at the Dubai International Convention and Exhibition Centre.

Trends revealed by Euromonitor International, Knowledge Partner for Beautyworld Middle East and leading independent global strategic intelligence provider indicate strong growth for colour cosmetics with an increase in spend on premium fragrances, and a shift in consumer attitude to men’s grooming.




Reflecting the rapidly developing beauty and wellness market in the Middle East region for the last decade, Beau-tyworld Middle East has grown to become the leading international trade show and conference for the industry. With available space fully sold out, the 2012 edition is 21% larger than last year. Bringing together 816 exhibitors from 51 countries, the event attracts the who’s-who of the industry.
Natural and Organic Cosmetics and the growing demand for Halal Products are becoming key areas of interest to leading international manufacturers and suppliers. The increasing preference for natural and organic products in the Middle East has seen this sector grow by 20% in 2011*. This year Beautyworld Middle East features 39 exhibitors showcasing green products including: Fridda Dorsch, Pomone, Al Mawared Natural Beauty Products, Beauty Se-crets, Natural from the Dead Sea and Ziaga Ltd.

As consumers around the region increasingly opt for halal cosmetics and beauty products, figures indicate that the market for such products has grown to around US$500 million**. 22 companies will be featuring their halal product lines at Beautyworld Middle East including: Asia Forestry, Elly Jones Beauty Co., Trend International, Icare General Trading, European Flavours & Fragrances and Proveda Herbals. Other areas of keen interest for trade visitors are expected to be fragrances, hair and cosmetics.

“The business of beauty continues to be on the upswing especially in the Middle East region, which is reflected by the growth of Beautyworld Middle East and the increasing interest from leading players worldwide,” said Ahmed Pauwels, CEO of Epoc Messe Frankfurt. “Apart from presenting the foremost networking platform for the regional industry, we are glad to be able to herald transformational international trends to the local market and additionally serve as a sounding board for the exchange of innovative ideas,” he added.

“Luxury continues to drive market growth in the GCC and the focus on oriental fragrances emphasises a trend for localisation,” said Sana Toukan, Research Manager of Euromonitor International. 

Given the known regional preference for fine fragrances Beautyworld Middle East also puts a strong focus on this segment. With 153 exhibitors showcasing their latest range of fragrances, this has continued to be one of the better performing segments of the trade show, having grown by 140% since 2008. Figures from Euromonitor International indicate that the market for premium fragrances in the UAE is set to grow at a CAGR of 5.9% to reach AED 334.5 million in 2014.

Beautyworld Middle East 2012 will also feature the Spa and Salon Management Summit, a series of conferences and workshops for Spa & Salon Owners and Beauty Therapists. Other key features taking place during the trade show, which traditionally attract considerable attention include: 

The Walk of Beauty – organised in association with Madi International, is back for the 7th consecutive year. It will feature top hairdressers and make-up artists from the GCC showcasing their skills live on stage.

Nail It! By OPI is the definitive nail competition in the region open to a wide range of skill levels.

New to this year’s edition is Face It! by Eva Garden, which will award leading make-up artists for their outstanding talent.

The Fragrance Station is a popular area where visitors can sample the various fragrances on display at one convenient location.

Hair Education which is organised in conjunction with Salon Educators and MyHairdressers.com is a series of hair demonstrations introducing the best in cutting and colouring education and styles from the UK. It features live demos daily for the duration of Beautyworld Middle East.