Journal of Islamic Marketing

Scope/ Coverage

• Islamic Marketing
• Muslim Consumers
• Islamic Markets
• Commercialising Islam
• Islamic Marketing Ideals
• Islamic Marketing Mix
• Islamic Business Ethics
• Marketing Islamic Financial Products
• Halal Market
• Islamic Hospitality
• Islamic Branding
• Islamic products’ global image positioning
• Advertisements and promotions to Muslims
• Islamic pricing practices 
• Islamic franchising practices
• Islamic market segmentation
• The Muslim consumption pattern
• Islamic e-market
• Islamic Fashion and Clothing Industry
• Islamic Pharmaceuticals, Cosmetics & Toiletry
• Islamic Law and Marketing Practices
• Selling to Islamic Markets
• Buying from Islamic Markets