Release:We break 100million barrier

Al Jazeera English can be consiered as a global brand 

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Release:We break 100million barrier

In a major new push, Al Jazeera English to focus carriage efforts on the next stage of global distribution. Doha, Qatar, 27 September 2007: Having achieved a global viewer footprint of 100 million homes just one year after its launch, Al Jazeera English has set its sights on obtaining broad distribution in the highly competitive United States market, as well as deeper penetration in India and other key markets worldwide. The channel today announced the appointment of distribution veteran Phil Lawrie to spearhead the effort as Director of Global Distribution. Prior to joining Al Jazeera Phil held several senior business development positions at Turner Broadcasting System, a Time Warner company, which owns some of the world’s most well-known news and entertainment TV channels including CNN, Cartoon Network, TCM and Boomerang. Most recently, he was Vice President, Commercial Distribution & Digital Media Sales based at TBS’s European headquarters in London with full P&L responsibility for a department generating $10m+ in direct sales and millions of dollars’ worth of marketing exposure to the benefit of advertising sales and brand growth. Al Jazeera English is carried by major cable and satellite operators across the globe. The channel continues to meet the growing demand from audiences worldwide with recent deals across all conventional platforms. The channel is also exploiting and expanding in all areas of new media, reaching millions of viewers  through IPTV and mobile technologies. Al Jazeera English’s dedicated channel on YouTube has been a huge success, being extremely popular with both US and international online viewers. "In just one year, Al Jazeera English has exceeded our wildest expectations in terms of its global carriage," said Abdullah Al Najjar, Commercial Director of Al Jazeera Network. "The US, as well as India and China, represent the next stage in our global distribution efforts. These are sophisticated markets that have a need and desire for international news, and I am delighted that someone as experienced, creative and passionate as Phil is leading the charge." Launched over ten years ago as a satellite news service for the Arab world, The Al Jazeera Network has grown to encompass a dynamic portfolio of channels including the Arabic and the English language news channels, Al Jazeera Documentary Channel, Al Jazeera Mubashar and four Sports channels. "The Al Jazeera brand is an international phenomenon whose reputation for courageous reporting precedes it, and for almost a year Al Jazeera English has been setting the news agenda by reporting from under-represented corners of the world," said Lawrie. "We’ve waited in the queue to be seen in the US patiently.  The fact that Al Jazeera English’s website receives four to five million page views per week with up to 60% of the hits coming from the United States tells us there is a great demand for international news by the US audience.  And other markets such as India and Hong Kong, which have large English-speaking populations, are keen to see local news through their own eyes, not through those of someone sitting in Atlanta or London. That’s what Al Jazeera promises and delivers."