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Sunday, July 10, 2011

2nd Global Islamic Marketing Conference (GIMC): Putting Ethics Back into Business Abu Dhabi, January 16 – 18, 2012



  2nd Global Islamic Marketing Conference (GIMC): 
Putting Ethics Back into Business 
Abu Dhabi,  January 16 – 18, 2012 
CALL FOR PAPERS 

Submission Deadline: November 15, 2011 
The Faculty of Business & Economics, United Arab Emirates University, Emerald Group Publishing, United Kingdom 
and the Islamic International Foundation for Economics and Finance, Saudia Arabia are pleased to invite academics, 
managers, policy makers, and practitioners to attend or submit competitive papers to the 2nd Global Islamic Marketing 
Conference. 
Benefits 
1- International Islamic Marketing Award.  All complete papers will be considered for the prestigious Islamic 
Marketing Award. Winners will receive their prize at the closing ceremony. 
Best Paper Award: 5,000 USD    
Second Paper Award: 4,000 USD 
Third Paper Award: 3,000 USD 

2- Special issue of the Journal of Islamic Marketing.  Outstanding papers will be published in a special issue of 
the Journal of Islamic Marketing. Papers may also (with the agreement of authors) be considered for publication 
in other Emerald journals. 
3. Networking. An extraordinary opportunity to meet the most influential scholars in the field of Islamic Marketing.  
3. Above all, help create better markets, put ethics back into business.  
Conference tracks 
This conference invites papers and special session proposals that contribute to a better understanding of the Islamic 
marketing context through both theoretical and empirical perspectives. In order to successfully utilize the opportunities 
offered by the vast and resource-rich Islamic market, business leaders must adapt their traditional strategies to reflect 
the unique circumstances of this market. Topics include, but are not limited to Islamic marketing, Islamic business, and 
Islamic economics. A more detailed list of the topics is shown below. 
Islamic Marketing Papers Comparative Marketing Papers 




  • Islamic marketing  
  • Islamic branding  
  • Muslim consumers  
  • Commercializing Islam  
  • Islamic marketing mix  
  • Islamic business ethics  
  • Halal market  
  • Islamic hospitality and  tourism 
  • Islamic logistics  
  • Islamic e-market  
  • Islamic law and marketing practices  
  • Trade with Islamic markets 
  • Islamic media and communications 
  • Islamic retail 
  • Islamic fashion and clothing  
  • Islamic pharmaceuticals, cosmetics and toiletry 
  • Kosher/ Jewish business Studies 
  • Christian business studies 
  • Vegetarian consumer/ market studies 
  • Ethnic consumer/ market studies  
  • Green/ environmental Marketing 
  • General Papers on Islam, Business, and the 
  • Middle East 
  • Islamic finance 
  • Islam and business  
  • Islamic HR  
  • Islamic management and leadership 
  • Islamic entrepreneurship 
  • Islamic economics 
  • Isl   Islamic business education 

Guidelines for submitting manuscripts and special session proposals  
All abstracts, papers, and special session proposals are to be submitted by e-mail as attached “word.doc” files to the Conference Co-Chair, Dr Baker A. Alserhan. Manuscripts should follow the Journal of Islamic Marketing guidelines found at http://www.emeraldinsight.com/jima.htm. Please note that papers should not be submitted via the journal’s online submission system however. Papers should not exceed 20 pages in total length including all exhibits and 
references. On the cover, be sure to include the title of the paper, names and affiliations of each author and complete contact information for the corresponding author (surface mail address, e-mail address, fax, and phone number).  

All manuscripts will be reviewed by a dedicated conference review committee. Please do not identify authors in the paper beyond the cover page. Upon acceptance, the author(s) agree to: (a) return the manuscript in correct format in a timely fashion to the conference coordinator; and (b) have at least one author appear at the conference to present the paper. Any accepted manuscripts not presented at the conference will not be published in the proceedings. 
Special session/panel proposals should be submitted by e-mail as attached “word.doc” files to the Conference Co-Chair, Dr Baker A. Alserhan. They should contain a 100-word bio of each speaker, a one-page description of the session, and  a one-page description of each presentation. Special session/panel proposals will be reviewed, and those rated as highest quality will be accepted for presentation.  

Fees 
Academic faculty participant: 500 USD. 
Student: 250 USD 
Business delegates: 1,000 USD 
Groups: 30% discount for three or more. 

Arabic Track: 
There will be a special track for papers submitted in the Arabic language. 

Submission:  
The deadline for submission of papers is November 15, 2011. For further information or to submit a paper or special 
session proposal please contact the Conference Chair – Dr Baker A. Alserhan – by e-mail at the address below. 

Baker A. Alserhan, Conference Chair 
Editor-in-Chief, Journal of Islamic Marketing 
UAE University, Alain 
Phone: 00971508322019, E-mail: baker.alserhan@uaeu.ac.ae  


http://www.emeraldinsight.com 

What did they say about the 1st Global Islamic Marketing Conference, Dubai, March 2011? 
I have attended many conferences in Dubai and indeed spoken at many and this one was the best. Everybody who attended was very happy…Professor David Weir, Liverpool Hope University 

Just a short note to say a warm "Thank You" for your kindness and great hospitality during our recent visit to Dubai and, of course, for making it is possible for me to participate in the history making conference.  Future scholars of Islamic Marketing will look back on March 20-22, 2011 with envy and admiration. Professor  Sergius Koku, Florida Atlantic Univ. 
Congratulations for the grand success of maiden Global Islamic Marketing Conference and I express my sincere 
gratitude to you for the opportunity you have given me to participate and present my research work. Prof. Rajasekhara 
Mouly Potluri, MVR College of Engineering & Technology, Andhra Pradesh, India 

It was a pleasure to be among so many marketers and I learnt so much. Thank you so much for bringing the east and   the west together in this global Islamic marketing conference. Dr. Rosa E Rios, Australian College of Kuwait 
  
I would like to thank you for the outstanding hospitality in Dubai. It was one of the best conferences that I have ever  attended. Looking forward to meet you in the next coming year. I am so much excited about Islamic marketing as a new  area of research. Dr. Maha Mourad, The American University in Cairo