1st International Conference on Islamic Marketing and Branding

Understanding Marketing from the Perspective of Islam

29th and 30th November 2010 at Kuala Lumpur, Malaysia

Conference papers will be reviewed for: Journal of Business Ethics (for business ethics papers only), Journal of Brand Managementand Journal of Islamic Marketing
Islamic marketing has gained recent interest from academics as well as the business practitioners from all over the world. With more educated Muslims around the globe now, their income has risen which led to the increase in their purchasing power. However, the key challenge of Islamic marketing and branding is that being relatively new in the area, the empirical evidence from previous studies are limited. As the demand is growing, there is a pressing need to fully understand the consumer buying behaviour and branding in Islamic marketing. Therefore, the Faculty of Business and Accountancy, University of Malaya, Kuala Lumpur in conjunction with ESSEC Business School, France and Zurich University of Applied Science, Switzerland, are pleased to invite academics, policy makers, managers and other practitioners to submit papers to the 1st International Conference on Islamic Marketing and Branding, which will be held on the 29th and 30th November, 2010 in Kuala Lumpur, Malaysia. Scholarly, conceptual, empirical,
case study and practitioner papers are welcome but all papers must address the practical implications of the findings. Papers submitted may address issues including (but not limited to):
• Islamic marketing
• Consumer buying behaviour in Islamic context
• Muslim consumers: consumer profiling and segmentation in the Islamic marketing context
• Islamic marketing mix: product, pricing, distribution and marketing communication in Islam
• Advertising and promotion in Islam
• Marketing of Islamic banking and financial services
• Halal market
• Marketing of Islamic fashion and clothing
• Islamic tourism
• Islam and Globalization
• Islamic branding, identity, image and reputation
• Islamic business ethics
• Best practice in Islamic marketing and branding
• Other Islamic marketing, management and branding topics