IslaMarketing

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  The Principles of Islamic Marketing aims to lay the foundation of and advance
  Islamic Marketing as a new discipline. Being the first publication in this field, 
  the book is designed to address the challenges facing marketers involved in 
  business activities with and within Islamic communities as well as the needs 
  of academic institutions keen on tapping the massive Islamic markets.
  
  
  The book identifies the features of the Islamic framework of International 
  Marketing practices and ethics. Marketing practices, embedded in a strong 
  ethical doctrine, can play a vital role in raising the standards of business 
  conduct worldwide, while in no way compromising the quality of services or 
  products offered to customers, or surrendering the profit margins of businesses.
   Adherence to such ethical practices can help to elevate the standards of
   behaviour of traders and consumers alike.
  
  
  Moreover, marketing issues will be examined from an Islamic perspective which,
   arguably, if adhered to, can help to create a value-loaded global ethical
   marketing framework for firms and establish harmony and meaningful 
  cooperation between international marketers and their Muslim target markets.
  
  
  The book attempts to put forward the point of view of Islamic principles relating
   to marketing. It discusses the marketing opportunities, challenges and traditions
   in the Islamic markets.
  
  
  With nearly a quarter of the world population, these markets are spread across
   three continents where Islamic values have largely shaped the societal structures, 
  culture and legal norms that influence consumer preferences and behaviour.
  
  
  The book covers a specific and important part of the world. It provides insights
   into the various aspects of marketing to the Islamic markets such as franchising, 
  distribution channels, retailing practices, branding, positioning, and pricing issues,
   all within  the Muslim legal and cultural norms.
  
  
  
  
  
  
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